Marketing Podcast with Diana Kander
In this episode of the Duct Tape Marketing Podcast, I interview Diana Kander. She is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur who entered the United States as a refugee at the age of eight, she has launched and sold millions of dollars of products and services.
Diana’s new book with Tucker Trotter: Go Big or Go Home Book: 5 Ways to Create a Customer Experience That Will Close the Deal, teaches how to turn pitches into an emotional experience to attract your customer’s attention and bring home the win.
Innovating how we sell our products and services, using elements like surprise or unexpected physical objects are a perfect way to engage and create a memorable impact and a better connection with our customers. Diana highlights the need to prioritize understanding the customer’s needs before talking about oneself or what our company does. Being memorable is crucial, it should be authentic and reflective of one’s personality to avoid going overboard. Overall, the power of creating magical moments in pitches and presentations is the key to achieving successful outcomes.
Questions I ask Diana Kander:
- [03:37] How did you get the idea to write this book?
- [05:13] So the subtitle five ways to create a customer experience that will close more deals. Can you explain some of the elements?
- [08:41] You talk a lot in this book about physical objects. Tell me about how it goes into your go-big framework.
- [09:46] Showing that you took actually a little extra time to create a pitch, sends a little message. Is that part of the power of it?
- [12:42] In some of the materials you sent me about the book you were very adamant about something that people should stop doing when it comes to pitching. Please tell me what it is.
- [14:26] So you’re talking about a physical pitch, but I think this probably works for almost every kind of contact or engagement we would have, isn’t it?
- [17:10] So you outlined some memorable pitches as we call them in the book. Do you have a favorite memorable pitch?
- [19:02] Is there a risk of going too big? Is there a line between something being memorable and being on a weird level?
- [20:22] How do you help somebody know “this book is for you”?
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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