Shawn Rubel, CEO of international creative marketplace Vecteezy, has always considered himself a creative person. Rubel’s passion for design led him to study visual arts in college, then join a small agency where he worked as a web developer and graphic designer. It was while working there in 2007 that he launched a side hustle […]
Tag: Leadership
How to Develop More Engaging Thought Leadership
Opinions expressed by Entrepreneur contributors are their own. The phrase “thought leader” is easy to write off as marketing jargon, but when put to good use, it has great value for both leaders and their companies. In fact, according to 2020 research conducted by Survey Monkey, two-thirds of marketers describe thought leadership as a “top […]
5 Ways to Identify Influencers Worth Your Brand’s Time and Money
Opinions expressed by Entrepreneur contributors are their own. In the current digital marketing landscape, few advertising options are more popular than influencer marketing. After reaching a global market of $16.4 billion in 2022, 90% of brands report that they find influencer marketing to be an effective tactic. Of course, not all influencers are created equal. […]
8 Steps I Used to Grow My Company YouTube to 1M Subscribers
Opinions expressed by Entrepreneur contributors are their own. I suspect a lot of people, entrepreneurs or not, started out on YouTube like I did: with a channel thatstayed relatively inactive. Now my company recently surpassed 1 million subscribers since I started — still a bit unsure of what I was doing — in 2016. I […]