Opinions expressed by Entrepreneur contributors are their own. If you are new to influencer marketing, on its face it could seem like a purely transactional relationship: A company pays someone with a social media following, and in return they promote it to their audience and generate brand awareness, site traffic and ultimately sales. In the […]
Opinions expressed by Entrepreneur contributors are their own. In the current digital marketing landscape, few advertising options are more popular than influencer marketing. After reaching a global market of $16.4 billion in 2022, 90% of brands report that they find influencer marketing to be an effective tactic. Of course, not all influencers are created equal. […]