Opinions expressed by Entrepreneur contributors are their own. Though he has amassed a big following of more than 10 million on social media, Gustavo Tosta — better known as Guga to his family, friends, and fans — did not plan on becoming the star of popular YouTube channels Guga Foods and Sous Vide Everything. But […]
Opinions expressed by Entrepreneur contributors are their own. In the current digital marketing landscape, few advertising options are more popular than influencer marketing. After reaching a global market of $16.4 billion in 2022, 90% of brands report that they find influencer marketing to be an effective tactic. Of course, not all influencers are created equal. […]