On the heels of publishing our 2022 State of B2B Influencer Marketing research, there are many questions that go beyond what can be contained within a robust 59 page report, especially when there’s so much optimism around the practice. For example:
- 73% of B2B marketing organizations are working with influencers
- 95% of B2B marketers that work with influencers have achieved one of their top marketing goals
- 72% of B2B marketers have improved brand reputation working with influencers
- 86% of B2B Marketers working with influencers are successful
While we’re ready and happy to answer any questions about influencer marketing here at TopRank Marketing I also know there are many smart B2B marketing practitioners working at companies of all sizes that have important insight, experience and perspectives to share.
Another way we’re working to elevate the B2B marketing industry is by putting a spotlight on marketing talent. A favorite way to do that is by curating and publishing thoughtful lists of professionals that are both practitioners and publishers of useful information. When it comes to influencer marketing in the B2B world, there’s a lot to learn and luckily the B2B marketing pros on the list that follows have a lot to teach us.