With 2022 in full swing, the team and I at TopRank Marketing are happy to share our second report on B2B influencer marketing. As the business world has overcome challenges, pivoted, adjusted and innovated — we’ve had a similar experience getting this research completed, analyzed and visualized for the B2B marketing world.
Without question, the pandemic has impacted all aspects of business including B2B marketing, with 74% of respondents in our survey saying they made adjustments to their go-to-market strategies.
So what’s next when it comes to B2B marketing? What do digital-first B2B influencers look like? What are the best practices and technologies for influencer marketing? How important is it for B2B brands to build influence with their employees and senior executives?
This report answers all of those questions and more including insights from some of the top B2B brands in the world including AT&T Business, Salesforce, Dell, IBM, SAP, Oracle, LinkedIn, SAS, Demandbase, Treasure Data, MarketingProfs and of course, our team at TopRank Marketing.
I encourage you to check out the report preview or download the full PDF of this 59-page report chock full of statistics, expert insights, case studies and predictions about the future of influence for B2B brands just like yours.